Sharon's music doesn't have a large reach meaning most of her fans are going to be local people and the Folk genre tends to attractive more of an older audience.
Demographics-
Age- 40+
Gender- Male and Female but mainly female audiences
Occupation- Artists, professional people
Race- A mix of all different races
Psychographics-
Hobbies: Arts, classical music, TV quiz shows, knitting, going to local gigs, arts cinema, painting
Interests: Being free, social and political change
Although these might be the stereotypes of her current target audience I am going to aim for my video to try and appeal to some younger people as well to try and increase the size of her brand and open her up to a completely new audience. To do this I will need to consider how I make my video interesting in order for it to appeal to younger people as well as older people.
Comments