The Apairus company are the company that made the music video for the Simple Three song called Rain that I analysed in an earlier post. I wanted to do some in depth research into some specific company's that make music videos so that hopefully I can take some of the thing I like in their work and put them into mine.
Apairus are an Arizona based company who make quite high end music videos and short films with a focus on creativity and making products that are unique. They have made music videos for artists such as August Burns Red and Tatum Lynn to name just a couple. What first drew my eye to the company was the slow motion rain effects used in the video they made for simple threes song Rain. On doing some more research however I discovered that actually they didn't make the effects on their own in fact they collaborated with a specialised in VFX production. I found that the company often does bring in different specialists in order to make sure their creative vision is as good as it can be. As well as bringing in people for their own projects they also rent out their equipment. Apairus have made videos for a range of different bands from a range of different genres and have a consistent high quality to their work.
What I like:
Creativity
Worked with a range of different bands
High Quality and Unique productions
In conclusion the high quality and uniqueness of Apairuses productions is nothing something I will be looking to emulate just on a stricter budget. I also like how the company work with a range of different people to boost creativity and this is something I might look to do with maybe working with different people on my course.
Comments