LinkedIn is a social media site created exclusively to give businesses a way to connect with potential clients and connect with other businesses for tips and collaborations. The site has 675 Million monthly users with over 40% of those using the site daily that’s over 200 million businesses. There are over 30 Million company's on LinkedIn and as a result of this its the number 1 site for business to business distribution at 94% with Twitter in second at 89%. This makes the site brilliant for sharing your content with other companies and when I am eventually freelance it will be really important or me to be able to show other businesses what I can do. It also also the main social media that business executives use as on a survey 91% of them listed LinkedIn as the top social media to find professional level content.To get the most out of the site it is recommended that every post you make you put photos with it as profiles with photos get 21% more views and 35% more messages than profiles without and this is especially important being that my work is all photo/video based. The site is also completely free so how successful your business is on LinkedIn is entirely down to how much time and effort you put into your page and your content.
On LinkedIns marketing page I managed to find some examples of small businesses that have been successful using LinkedIn. I have take into account that these examples are being used to promote the site so they are all success stories.
I have only started using LinkedIn this year and I have found it quite difficult to build a large following on which is key to success on any form of social media. I need to start posting more regular content on the site as well as continuing to connect with as many people as possible in order to build as bigger following as I can. After next year I will hopefully have a good sized portfolio and I feel this is where LinkedIn will be most helpful as my work is more likely to get spotted if I am posting regular high quality content.
Bibliography:
Gallant, J (2020) 50+ Linkdin statistics for 2020, Available at: https://foundationinc.co/lab/b2b-marketing-linkedin-stats/ (Accessed: 5th May 2020)
The Best Small Business LinkedIn Pages We've Ever Seen (2020). Available at: https://business.linkedin.com/marketing-solutions/blog/linkedin-company-pages/2019/the-11-best-small-business-linkedin-pages-we-ve-ever-seen (Accessed: 5 May 2020).
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